In the last two decades, the food delivery industry has already changed the societal norm of what a restaurant should provide, where now it is considered to be strange if an eatery does not provide the option for delivery or takeaway, whereas 20 years ago this would have been normal. There has already been a huge societal impact with the increase in capability of the food delivery industry in the UK  to the point where now we can get nearly any takeaway wed want as long as it’s within a limited miles radius.

Yet another way the food delivery industry undoubtedly had massive impacts on both restaurants and customers, especially through the COVID-19 pandemic, platforms such as Just eat and Uber eats ensured that many businesses didn’t have to close down and could keep working. Uber eats claims that over 40% of businesses were saved from closing their door completely during the COVID-19 pandemic, and that over 90% of the businesses that joined them saw an increase in revenue from takeaway.

Overall, it is estimated that they supported £3.2 billion in economic value for the UK economy- and remember Ube eats is only 2^nd in market share with 27%,  whilst Just eat has a 45% of the market share. With this data its safe to say the food delivery industry played a part in stopping businesses from going bankrupt and helped to save the economy of the UK from going downhill.

Furthermore, it has also provided an increase in opportunities, allowing the restaurant businesses to expand, to the point where now the introduction of mobile takeaways have developed, where certain companies can travel around the UK and produce food and have it delivered, on Deliveroo they are known as "Dark Kitchens”. This opens up many new possibilities for the restaurant industry to evolve and is sure to have a huge impact on the UK takeaway industry.

In the light of above stated facts, one can see many new food delivery services are emerging, food delivery market is not saturated yet, lot of business potential exists. Fresh Eats is also one of the new kid on the block serving in Greater Manchester area.